The genre of this music video is electro pop. This genre is established through the setting in which the artist of the song is seen. The natural environment of sitting on a rock with birds and no shoes on gives a cultural arty feel to the genre. The clothing and make up choice of the artist is also genre specific as unlike pop videos the artist is very natural and in floaty clothes.
Why is it important from a distributor’s point-of-view that the video highlights the genre of the music?
It is important from a distributor’s point-of-view that the video highlights the genre of the music as it has to be seen clearly for an audience to be able to understand the context of the song and the reason why these creative choices have been used within the video.
How is the artist/band used in the video?
The artist Jessie Ware is used to create an emotive performance in order to keep her audiences attention due to using one location and just being positioned through the duration of the video on a rock she has emotion and movement in order to keep the audiences attention.
How many locations are used?
There is only one location used within the video however the lighting changes at one point in order to give a day/night contrast.
What I can use in my final product:
- Narrative set in one location
- Artist in the same outfit throughout showing consistency
- Clothing is stereotypical of the genre e.g. floaty and arty
- The use of slow transitions e.g fading to build up an emotive atmosphere
- Artist keeps the audience attracted to her performance through emotion shown through movement and expression
- The use of zooming in and zooming out
No comments:
Post a Comment